6/15/2023 0 Comments Marketing budget planning![]() Have a look: Image Source: Content Harmony ![]() The example I’m showing you a little further down breaks down the costs of content marketing for an enterprise.Īdditionally, it includes data on the budget allocation for tools and graphic design assistance, as well as paid promotion for content. In other words, your revenue and company size are the two main points that define your marketing budget.īelow, I’m showing you two different marketing budget examples for two different company sizes.įirst, a content marketing budget for a small business would most likely include information related to the monthly resources and a breakdown of the content marketing investments that need to be made. Image Source: WordStreamĪnalysing this, calculating your company’s revenue and taking into account the company’s size will help you get to the suggested marketing percentage that can form the basis of your marketing budget. Here’s a beautiful infographic by WordStream that illustrates the three main aspects of a marketing budget. However, it doesn’t only record your marketing expenses, but also helps you to allocate your resources to individual sections of your plan.Īdditionally, if it’s well made and thought through, then it’ll be easier for the marketing team to control if the marketing spend is justified and well spent. In other words, it’s your total budget for a marketing project. To put it simply, a marketing budget is a plan that allows you to decide on the amount of money you’re going to spend on each section of your marketing plan. Let’s start by defining what a marketing budget is. Now Over to You What’s a Marketing Budget? Why Do You Need to Plan Your Marketing Budget? There are no hard-to-understand budget calculators or complex cost trackers, we promise! ![]() I’ll be talking you through the process of working on the templates. We’re also sharing four easy to use free marketing budget templates that you can download and work on yourself.
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